Club Atletico de Madrid and La Caixa present the Visa Atletico de Madrid
The ‘rojiblanco’ squad attends the act at the Vicente Calderon
They’ve been working together for a long time. This union has given an infinite number of successes to both organizations. On the morning of Thursday, May 19 in the VIP Room of Estadio Vicente Calderon, the new La Caixa bank Visa Atletico de Madrid card was presented. This card has been designed and developed for all ‘rojiblanco’ fans.
The presentation of said card included the presence of the President of Atlético de Madrid, Mr. Enrique Cerezo, and Mr. Juan Carlos Gallego, Territorial Director of “la Caixa” in Madrid, Mr. Miguel Ángel Gil Marín, Managing Director, Mr. Emilio Gutiérrez, Director of Marketing and Communication, Mr. Fernando Fariza, Director of the Social Department, Mr. Óscar Gil Marín Board Member, Mr. Clemente Villaverde, Executive, and Mr. Miguel Pérez, Shareholder. Also in attendance were several members of the ‘rojiblanco’ senate.
The launching of this card is a consequence of the deal reached between the bank and the Club, whereby “la Caixa” has become the sponsor of Atletico de Madrid for the next four years. Thanks to this sponsorship, the ‘rojiblanco’ club members will be able to have access to beneficial products and financial services.
“La Caixa” will also launch an exclusive promotion for Atlético de Madrid season-ticket holders, which will allow them to save 100 Euros on their seat for the 2011-2012 season. In order to take advantage of this offer, they will need to set up a direct deposit at “la Caixa” (new direct deposit with amounts starting at 750€/month), a pension (new direct deposit with amounts starting at 500€/month) or autonomous social security (new direct deposit with amounts starting at 1000€/month), as well as making the payment of their season ticket for the 2011-2012 season a direct deposit.
Mr. Enrique Cerezo expressed during his speech that “for Atlético de Madrid this deal means lending continuity to a business relationship that started more than fifteen years ago, and during this entire time, has become stronger thanks to the confidence that we’ve placed in it, from the first day, in creating a joint growth project based on daily work, because only through effort and hard work can you produce performances that lead you to reach desired goals.”
The President of Club Atlético de Madrid highlighted that “the history of la Caixa and Atlético is a successful history. Both of us are organizations that complement each other perfectly and look for partnerships with the aim of finding and identifying joint entrepreneurial values that allow us to strengthen our respective brands.”
Enrique Cerezo pointed out that “in this sense, la Caixa is a leading company which commits to sports and innovation, shares very deeply-rooted values with us, as well as a tradition of effort and success. It is a supportive organization that develops very ambitious corporate social responsibility programs and that collaborates actively as a sponsor of the Atlético de Madrid Foundation on various charity projects. It is an organization that, unlike any other, has been able to take on difficulties, overcoming them by means of a job well done, barriers that they’ve found on the path to implementing their brand around the whole world, turning it into a hallmark bank that is prestigious on a world level.”
“This deal, which will bind us for the next four years, is a technological bet on a single financial organization for the development and implementation of financial products. We have the clear intention of strengthening the emotional identification of Atlético de Madrid supporters, so we’re going to offer them the greatest number of advantages and services by closing new commercial deals, with the aim of getting them the best return possible in their connection as Club member or season-ticket holder,” he reflected.
Mr. Juan Carlos Gallego, Territorial Director of “la Caixa” in Madrid, expressed his satisfaction for “renewing our commitment with Atlético de Madrid, a relationship that we began in 1997. The contract that we just presented is the beginning of a series of actions that will move forward, designed and developed for the organization and the members of the Club.”
To finish the ceremony, Mr. Enrique Cerezo handed Mr. Juan Carlos Gallego a personalized Atlético de Madrid jersey, while Gallego gave the Club Atlético de Madrid President the Atlético de Madrid Visa card.
Afterwards, they took the pitch and took a family photo, while the team captains, Antonio López, Sergio Kun Agüero and Diego Forlán also received a Visa card.
The presentation of said card included the presence of the President of Atlético de Madrid, Mr. Enrique Cerezo, and Mr. Juan Carlos Gallego, Territorial Director of “la Caixa” in Madrid, Mr. Miguel Ángel Gil Marín, Managing Director, Mr. Emilio Gutiérrez, Director of Marketing and Communication, Mr. Fernando Fariza, Director of the Social Department, Mr. Óscar Gil Marín Board Member, Mr. Clemente Villaverde, Executive, and Mr. Miguel Pérez, Shareholder. Also in attendance were several members of the ‘rojiblanco’ senate.
The launching of this card is a consequence of the deal reached between the bank and the Club, whereby “la Caixa” has become the sponsor of Atletico de Madrid for the next four years. Thanks to this sponsorship, the ‘rojiblanco’ club members will be able to have access to beneficial products and financial services.
“La Caixa” will also launch an exclusive promotion for Atlético de Madrid season-ticket holders, which will allow them to save 100 Euros on their seat for the 2011-2012 season. In order to take advantage of this offer, they will need to set up a direct deposit at “la Caixa” (new direct deposit with amounts starting at 750€/month), a pension (new direct deposit with amounts starting at 500€/month) or autonomous social security (new direct deposit with amounts starting at 1000€/month), as well as making the payment of their season ticket for the 2011-2012 season a direct deposit.
Mr. Enrique Cerezo expressed during his speech that “for Atlético de Madrid this deal means lending continuity to a business relationship that started more than fifteen years ago, and during this entire time, has become stronger thanks to the confidence that we’ve placed in it, from the first day, in creating a joint growth project based on daily work, because only through effort and hard work can you produce performances that lead you to reach desired goals.”
The President of Club Atlético de Madrid highlighted that “the history of la Caixa and Atlético is a successful history. Both of us are organizations that complement each other perfectly and look for partnerships with the aim of finding and identifying joint entrepreneurial values that allow us to strengthen our respective brands.”
Enrique Cerezo pointed out that “in this sense, la Caixa is a leading company which commits to sports and innovation, shares very deeply-rooted values with us, as well as a tradition of effort and success. It is a supportive organization that develops very ambitious corporate social responsibility programs and that collaborates actively as a sponsor of the Atlético de Madrid Foundation on various charity projects. It is an organization that, unlike any other, has been able to take on difficulties, overcoming them by means of a job well done, barriers that they’ve found on the path to implementing their brand around the whole world, turning it into a hallmark bank that is prestigious on a world level.”
“This deal, which will bind us for the next four years, is a technological bet on a single financial organization for the development and implementation of financial products. We have the clear intention of strengthening the emotional identification of Atlético de Madrid supporters, so we’re going to offer them the greatest number of advantages and services by closing new commercial deals, with the aim of getting them the best return possible in their connection as Club member or season-ticket holder,” he reflected.
Mr. Juan Carlos Gallego, Territorial Director of “la Caixa” in Madrid, expressed his satisfaction for “renewing our commitment with Atlético de Madrid, a relationship that we began in 1997. The contract that we just presented is the beginning of a series of actions that will move forward, designed and developed for the organization and the members of the Club.”
To finish the ceremony, Mr. Enrique Cerezo handed Mr. Juan Carlos Gallego a personalized Atlético de Madrid jersey, while Gallego gave the Club Atlético de Madrid President the Atlético de Madrid Visa card.
Afterwards, they took the pitch and took a family photo, while the team captains, Antonio López, Sergio Kun Agüero and Diego Forlán also received a Visa card.
